Craftbit
Web Design
Role
Category
UI / UX Designer
Web Design
Visual Designer
Overview
Craftbit is an online professional platform for buying and selling rare items, as well as a forum for antique enthusiasts to communicate.This website combines the traditional features of online buying and selling platforms with modern social media, creating an online marketplaca platform that integrates commerce and community for rare item enthusiasts. The purpose of this project is to help rare items collectors to find a reliable and secure platform to buy, sell rare items and communicate. My team, consisting of two other graphic designers and a UX designer, came to decision to simplify the UI interface, creating a user-friendly platform.
User Problems
We pinpointed the major problems that potential customers face when using an online platform for selling/purchasing rare goods. These problems include:
- a lack of professional and trustworthy platforms for rare items
- uncertain market price for rare goods that are put up for sale
- hesitant rare item owners that would like to sell their product but are unsure of the value
- rare item collectors struggling to find a single platform to complete their collection sets
- a missing community and forum for antique enthusiasts to connect and socialize
Solution
Craftbit is a professional platform for buying and selling rare items, as well as a forum for rare item enthusiasts to communicate. From the moment a customer makes a purchase, we have professional appraisal experts ready to help buyers identify items before shipping them to customers. For antique owners who have antiques but are unsure of their market value, we have a discussion forum for everyone to share and discuss the value of their items.
Persona & User Flow
We are creating personas from different perspectives in order to understand the needs of both sellers and buyers from various angles. Personas include buyers, sellers, rare items collectors, and investors.
Wireframing
In this project, I am responsible for the UI design of the onboarding page, checkout page, and forum page. Below are the low-fidelity wireframes:
Log in & Onboarding Page
Considering that the target audience may include middle-aged customers who may not be familiar with computers or smartphones, I have simplified the registration and login process as much as possible to ensure a smoother onboarding experience. I also created a prototype to test out the flow of the website.
Checkout Page
Forum
Craftbit forum serves as a socialplatform for antique enthusiasts to communicate and share information, while also allowing collectors to post and look for variety of rare items. To prevent fraud and disruptive behavior, guests and users who haven't completed transactions on the platform will be unable to post or comment. Additionally, users will be categorized based on the number of completed transactions to ensure that our community is protected from malicious comments.
Also we’ve added a new one click auto-comment feature to help you connect with other users more efficiently. Interact with just one click and enjoy effortless communication. Below only shows the UI interface of the forum：
Homepage Design
Below are the homepage, listing page, and selling page, etc. from the other team members:
Listing Page Design
Below are the homepage, listing page, and selling page, etc. from the other team members:
Selling Page Design
Other Design
Conclusion
When I had the chance to participate in this project, I never thought a UI/UX project could be so interesting. During the process, I learned to create design systems, design UI interface forums, collect user research, and perform user experience testing. Although the project took a long time to complete, this experience gave me the opportunity to learn and grow.
In conclusion, this project was my first collaborative UI/UX project with others and also the first 'real project' for me. Through this project, I was able to acquire new skills and knowledge outside of what I learned from school. Compared to graphic design, UI/UX design is more interesting and challenging to me. UI/UX design does not only focus on the visuals, but also have to understand customer needs and marketing trends. Aside from this, I also learned the importance of communication in this project. Proper communication can help a designer understand the problems and make improvements.
